TIME Hotels Executive Team
Fast growing and forward-thinking, the Emirati hospitality team at TIME Hotels is supplemented by an infusion of international talent that has helped us elevate our vision beyond the United Arab Emirates. With the skills of team members from across the world, we have launched successful properties in Dubai, Sharjah, Ajman, Fujairah, and Doha, and now anticipate our expansion into Saudi Arabia, Egypt, and beyond. On every level, from in-room guest services to events staffing, our team’s talent and passion for hospitality has earned us accolades and continued our path to excellence.
Excellence in Leadership is core to our belief in what makes TIME Hotels’ continued success. Meet the Executive team! Carefully selected as the best talents to drive TIME Hotels’ vision forward.
| Mohamed Awadalla Chief Executive Officer
| An international hotelier with over three decades of experience, Mohamed Awadalla has worked with some of the leading global hospitality companies including Mövenpick Hotels & Resorts, Hilton International and Rotana Hotels. Awadalla began his career with the well-known Swiss hotel group, Mövenpick Hotels & Resorts in Luxor, Egypt. Later he joined Hilton International in Luxor and was subsequently tasked with running the travel trade division out of the Area Sales Office in Cairo, with the responsibility of 12 properties. In 1996, Awadalla relocated to the UAE, and returned to operations, joining the Hilton Corniche Residence team in Abu Dhabi as Rooms Division Manager where later on he was appointed for the role of Director of Business Development for the Al Ain Hilton Hotel. Following his successful tenure with Hilton International, he joined Al Maha Rotana Hotel, Abu Dhabi, as General Manager in 2004. His reputation for operational excellence then saw him take on the role as opening General Manager for the new five-star Al Manshar Rotana in Kuwait City, where he quickly established brand presence, setting new standards of hospitality within the local market. In 2007, Awadalla joined the UAE Private Investment Company to develop their Hospitality Division and in 2012 TIME Hotels was established and he took up the role of the CEO. Being one of the co-founder, he responsible for the overall success of the company and a remit to spearhead the future development and drive the commercial success and the effectiveness of TIME Hotels’ strategy as Middle East success story. | |
| William Costley Chief Operating Officer
| William has an impressive forty-one years of experience in the hospitality industry, during which he has honed his expertise in management and the formulation of internal controls and policies to comply with our established best practices. His extensive knowledge and dedication will be instrumental as he takes on the responsibility of overseeing the day-to-day operations of all properties and the company in general, working tirelessly to ensure our short and long-term success.
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| Soumitra Saha Chief Financial Officer
| Soumitra, is a Chartered Accountant, with 35 + years of experience in hospitality and the food processing industry. He has opened and worked in multiple hotels at multiple locations, as finance head of the business, and has worked with some exceptional talents, across countries. A commercially focused and seasoned professional, who worked with Indian and Global brands – Oberoi, HJ Heinz, Leela Hotels & Resorts, Hyatt and Movenpick, in India and outside, Soumitra has consistently delivered “financial results” that meet or surpass exceptions, while remaining focused on “best practices”. Soumitra has the ability to think outside the box with a mission to get the best result for the business and to sweat the asset to maximize returns. Therefore, peak revenues and operating profits always partnered unblemished audit and statutory reports. From the time he began his professional journey he believed in the 4C’s of business – Customer, Compliance, Cost and Cash, in that order! He says, “It has stood me in good stead and has also worked extremely well for the businesses I have had the honor to represent”. | |
| Gaetan Lavoie Vice President of Technical Services
| Gaetan Lavoie, began his career with the Novotel Hotels in Canada in 1991 and, over the next nine years oversaw the opening and renovation of properties across North America. In 2002, he took responsibility for the new property Renaissance Hotel in Montreal, overseeing the property’s eventual sale four years later. In 2007, he joined the SNC Lavalin as Facility Manager, overseeing 97 locations, and in 2014 he joined TIME Hotels as Corporate Director of Technical Services. | |
| Eddie Ignatius Vice President of Innovation & Quality Excellence
| With over two decades of experience in hospitality management across Asia and the Middle East, Eddie has worked with various international hotel brands, gaining expertise in Human Resources, Training & Development, Operations, Quality Assurance, and Commercial & Revenue Management. Holding a background in Commerce and Marketing, he pursued a degree in Hospitality Management and is currently completing his Executive MBA in International Business Administration. As Vice President of People, Culture & Quality Excellence at TIME Hotels, Eddie leads strategic HR initiatives, fostering an inclusive workplace culture, enhancing employee engagement, and driving talent development. His leadership focuses on empowering teams, ensuring operational excellence, and aligning HR strategies with the company’s mission and values. With a strong commitment to Quality Excellence, he plays a pivotal role in enhancing service standards, implementing best practices, and driving continuous improvement across the organization. | |
| Ahmed Al Mulla Vice President of Government Affairs
| A UAE National, Ahmed Al Mulla, who was born and raised in Umm Al Quwain, has been with TIME Hotels since 2012. With over 20 years in the security industry, Al Mulla gained a wealth of international experience working for the Dubai Airport and different Government facilities. As the Groups’ Corporate Director of Security, Al Mulla, is responsible for developing, implementing and managing the overall company process for security strategy. He builds and maintains key relationships with the Government and private sectors to ensure TIME remains aligned with State standards as it expands internationally. He is a key player in supporting TIME’s vision, operations and the protection of its stakeholders, assets and interests. | |
| Shymaa Fahim Executive Corporate Director of Marketing & Communication
| Shymaa is a Dynamic, results driven marketing strategist with over 12-years industry experience and demonstrated success in renown brands such as Hilton Hotels & Resorts, Radisson Hotel Group and now she settled in TIME Hotels. Solid track record to develop the Marketing strategies and running successful results-driven marketing campaigns. Idealistic, open minded and results driven marketing professional with a record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment. | |
| Shivani Sharma Senior Corporate Digital Marketing Manager
| Shivani Sharma, the Corporate Digital Marketing Manager at TIME Hotels, is a dynamic and results-driven strategist with over five years of experience in the hospitality industry. At just 27, she oversees digital marketing operations for 11 properties, leading a team of 11 marketing professionals per location. One of her significant achievements includes spearheading the development of TIME Hotels' in-house app, enhancing customer engagement through exclusive deals and touchless interactions. This initiative has strengthened customer loyalty and streamlined user experiences.Shivani's strategic focus has led to remarkable revenue growth, generating $200,000 through direct bookings via the company website. Her targeted campaigns across digital and social platforms have resulted in over one million conversions and 100,000+ clicks, significantly boosting brand visibility. In 2025, she was honored as one of the Best 30 Sales, Marketing, and PR Leaders in the Middle East by Hozpitality, recognizing her exceptional contributions to the industry. Shivani's leadership was pivotal in the comprehensive rebranding of TIME Hotels, transforming its visual identity and market positioning. This effort culminated in a successful launch at the Arabian Travel Market, reinforcing the brand's appeal to both new and returning clients. Her expertise extends to organic reach, SEO, and keyword optimization, ensuring TIME Hotels' website maintains high performance. Shivani's meticulous approach to content management, performance marketing, and insightful reporting reflects her deep technical expertise and commitment to process enhancement. Currently, she is leading the strategy development for TIME Hotels' new loyalty program, aiming to further enhance customer engagement and retention. Shivani's innovative approach and unwavering commitment continue to set benchmarks for excellence in hospitality marketing. | |
| Fares Satli Director of Business Development- MIDDLE EAST AND AFRICA
| Fares Satli brings over two decades of diverse industry experience, starting his career in banking where he built a solid foundation in retail, investment, and private banking with leading institutions such as Standard Chartered, Barclays, HSBC, and Citibank. In 2014, Fares transitioned to the hotel industry, focusing on business development and taking on senior roles with renowned international and local companies like BlueBay Hotels and Resorts, Ishraq Hospitality, and Valor Hospitality Partners. His work centers on corporate partnerships, brand development, and hotel management expansion. Holding a bachelor’s degree in business administration and a certification as an Investment Consultant from CISI-London, Fares has a deep understanding of the GCC region. His strong negotiation skills and expertise in managing business relationships enable him to drive strategic growth. Additionally, he is skilled in delivering compelling presentations and conducting thorough feasibility studies. | |
| Esther Ndolo Corporate Business Development Manager & Project Administrator
| Esther is an accomplished Corporate Business Manager at TIME Hotels, bringing a wealth of expertise in hospitality management, business development, and strategic operations. With a strong focus on property & Restaurants development, she plays a key role in driving growth and operational excellence within the organization. Holding a degree in Hospitality Management from the American Hotel & Lodging Institute, Esther has a deep understanding of the industry's evolving landscape. Her ability to develop strategic partnerships has made her a vital asset to TIME Hotels. She is an experienced Hospitality Real Estate Expert, with strong analytical, negotiation skills and international exposure. | |
| Waleed Samir Executive Corporate Director of Information Technology
| Dynamic, idealistic, open minded and results driven IT professional with over 25 years of record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Solid record in systems automation and adoption, In-Room technology, and integrated internal processes. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment. Waleed Samir, is currently holding the role of Corporate Manager of IT, responsible for setting objectives and strategies for the IT department, selecting and implementing suitable technology to streamline all internal operations and help optimize their strategic benefits, designing and customizing technological systems and platforms to improve customer experience as well as business processes while assessing current processes, recommending software upgrades, and directing the executive team on the best processes. | |
| Ahmed Zaki Executive Corporate Director of Legal & Regulatory
| Ahmed Zaki graduated in Egypt with a degree of Faculty of Law in 2008 and started his career working in his home country as a lawyer associate in one of the well-known Lawyer’s Office. As a goal getter, he wanted to expand his horizon, therefore in 2012 he explored the opportunities in Dubai, UAE and until date he is overseeing and managing the Legal Department as a Legal Counsel responsible to make sure that company's business is adhering to law, give legal advice and monitor all applicable legal aspects. | |
| Mohammed Sajeev Corporate Director of Procurement
| Mohammed Sajeev is an accomplished Purchasing Head with 16 years of progressive Middle East regional experience. With a strong background in supply chain management and a keen eye for brand and quality, this professional has consistently delivered exceptional results throughout their career and demonstrated success in renown brands such as Marriot & Millenium Hotels. Currently serving as the Group Materials Manager at TIME Hotels and ensuring efficient supply chain operations for the entire group. |
